Versatile Corporate Folder
I spearheaded the end-to-end design, execution and print management of our new corporate sales folder, engineered specifically to drive cross-selling and adapt to diverse clientele. Moving away from rigid, bound materials, this project introduces a modular system of interchangeable brochures and booklets. This flexible format allows the sales team to tailor the contents for each individual prospect, whilst ensuring future updates and reprints can be done quickly and cost-effectively.
The folder opens with a clean, timeless cover featuring a subtle spot UV brand finish. The primary double-page spread introduces our company values and core activities. The main body displays our service verticals and features a dedicated sleeve, complete with a business card slot, to hold the targeted product collaterals. This functional design gives our sales team a premium, highly adaptable tool to pitch services effectively.
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