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Portfolio
Leveraging my experience with THEBOOKSHOW, I spearheaded the spatial design and booth construction strategy for this international event.
End-to-end design and execution of a modular corporate folder, engineered with interchangeable booklets to help the sales team easily customise and cross-sell services to clients.
Design and print of a modular, postcard-sized collateral kit for Mastermark, integrating physical product samples and QR-linked digital catalogues to cut print costs and simplify updates.
Designing a a visually striking, user-friendly digital storefront to highlight and sell art books from my independent art book collective.
A UX design solution for Willing Hearts, a charity organisation that runs a soup kitchen in Singapore, delivering daily meals to the needy.
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